Key points
- False statements of fact can be defamatory; honest opinion on true facts is generally protected.
- Report the review to the platform first and keep records.
- Reply briefly and professionally, or not at all.
- Anonymous reviewers can sometimes be identified with a court order.
- Weigh cost and publicity before legal action; a letter of demand may be enough.
Online reviews matter to clinics, restaurants, contractors and shops. A single false one-star review can cost customers. But businesses must also accept honest criticism. The law draws a line between the two.
Opinion or false fact?
- Opinion: "The service was slow and I did not enjoy the food." This is generally a matter of personal view. If it is an honest opinion on facts that are true, the defence of fair comment may apply.
- False fact: "They use expired ingredients and the owner cheated me of RM2,000." These are statements of fact. If untrue and damaging, they may be defamatory.
Many reviews mix opinion and fact. What matters is how an ordinary reader would understand the words.
Fake and competitor reviews
Warning signs include a burst of reviews in a short time, reviewers who were never customers, accounts with no other activity, and wording that matches a competitor's interests. Keep records: dates, reviewer names, screenshots and your own customer records showing no matching transaction.
Step 1: Use the platform first
Platforms such as Google have their own policies on fake engagement, conflicts of interest and offensive content, and provide a way to report reviews. Report the review, explain briefly why it breaches the policy, and keep a record. Removal is decided by the platform and is not guaranteed.
Have a question about your own situation? Ask on WhatsApp
Step 2: Respond carefully, if at all
A short, professional public reply can reassure other customers: "We have no record of this visit. Please contact us at our office so we can look into it." Avoid arguing, disclosing customer information, or accusing the reviewer publicly. An angry reply can attract more attention and harm your reputation further.
Step 3: Identify the reviewer
If the reviewer is identifiable, a lawyer's letter may resolve the matter. If they are anonymous, a court can in suitable cases order a platform or service provider to disclose information that identifies them (see Norwich Pharmacal orders).
Step 4: Weigh legal action
Consider:
- How serious and specific the false statement is.
- Evidence of actual or likely harm to the business.
- Whether the reviewer may have a defence such as truth or fair comment.
- Cost, time and the risk of drawing more attention to the review.
A letter of demand asking for removal and an apology is often a proportionate first step.
Common mistakes: suing over honest criticism, posting fake positive reviews to compensate, revealing a customer's private information in a reply, and threatening reviewers publicly.
When to speak to a lawyer
When a review makes specific false allegations, appears fake or competitor-driven, or is part of a campaign. You can contact us; every case depends on its facts.
Frequently asked questions
Can a company sue for defamation?
A company can sue for statements that damage its business reputation. Proof of the effect on the business matters.
Can I sue Google?
Platforms generally act under their own policies and the law that applies to intermediaries is complex. Usually the first targets are the platform's reporting process and the reviewer.
The review is about my doctor's clinic and mentions a patient's treatment. What should I avoid?
Never disclose patient information in a reply. Medical confidentiality duties continue to apply.
Can I ask customers to remove a review?
You can ask politely, but do not offer incentives or pressure them; that can backfire and may breach platform policies.
How quickly should I act?
Promptly. Delay allows the review to spread and may weaken any urgent application.
Sources & fact check
Legal points in this article were checked against the primary sources below. The law can change; this is general information, not legal advice.
- Defamation Act 1957 (Act 286), AGC Laws of Malaysia
- Evidence Act 1950 (Act 56), including section 114A, AGC Laws of Malaysia
Fact-checked on 17 Oct 2026
Facing a similar situation? WhatsApp us a short summary. Please do not send confidential documents until we confirm we can act for you.
Related practice area: Civil litigation and debt recovery

